A Partnership Born from Persistence
Broken Fingers began as an online shop. Elyse, who has a major in fine arts, plus graphic designer Yoma are in charge of pattern making, product development, design and quality assurance. Broken Fingers’ physical presence was realised in Causeway Bay in 2006. Albeit towering orders, the duo insisted on its handmade promise, so an extra pair of hands were needed. Elyse says, “As a Hong Kong craftsman, we have a soft spot for everything locally made and created. So, we hoped to collaborate with a homegrown workshop.”
Fortunately, the duo met a non-profit organisation with a workshop that’s willing to partner with them. Elyse says, “Many think we’re the ones who’re helping them; but the reality is it’s the other way around. Without them, Broken Fingers would not be able to cope with the huge volume of orders. This partnership makes our brand much more meaningful!”
Still, this collaboration took time to realise today’s smooth sailing: “From our initial communication to pattern making to seeing the birth of our first masterpiece, every step was a challenge,” says Yoma. “We took around two to three years to arrive at the bond that we enjoy now.”