When it comes to jewellery, pearls and diamonds are often associated with ‘luxury’ and ‘elegance’ but rarely with everyday wear. A.dult.O & JOVEN: is a creative local brand that has turned jewellery into an everyday ‘must-have’, by making it more affordable for everyone.
The founder of the brand, Aso, studied jewellery design at university and looked forward to creating his own brand. Initially, Aso’s business focused on customised diamond engagement rings and wedding bands. However, these were expensive. Likely because of the cost, customised diamond jewellery was also not widely available or even popular in Hong Kong, and so the production volume was not sufficient to sustain a business.
Aso has always loved Hong Kong culture and once, when he was a student, he visited a local printing company and was fascinated by the square character blocks lined up in a cabinet against a wall. It was an image that stuck in his mind: “Chinese characters reflect the culture of a place and I wanted to incorporate these into my own designs to make unique, stylish, and elegant pieces. This inspired his second collection ‘A.dult.O’ – Spanish for ‘adult’. This was a text-based jewellery collection that helped people “textpress” their emotions through individual Chinese characters.”
A.dult.O & j.ove.n
Address: Unit A, 3/F, 52 Yun Ping Road, Causeway Bay, Hong Kong